‘Influence: The Psychology of Persuasion’ by Robert B. Cialdini explores the principles and techniques behind effective persuasion and how they can be used ethically.
Predictably Irrational: The Hidden Forces That Shape Our Decisions Summary
‘Predictably Irrational’ explores the irrationality behind human decision-making and the hidden influences that shape our choices.
The Long Tail: Why the Future of Business is Selling Less of More Summary
The Long Tail” by Chris Anderson explores how the digital age has transformed business models, showing that selling a wide variety of niche products can be just as profitable as selling mainstream ones.