‘Yes!: 50 Scientifically Proven Ways to Be Persuasive’ by Noah J. Goldstein offers evidence-based strategies to effectively influence and persuade others.
The Power of Habit: Why We Do What We Do in Life and Business Summary
The Power of Habit” explores the science behind our habits and how they shape our lives, offering insights on how to change and harness the power of habits for personal and professional success.
Influence: The Psychology of Persuasion Summary
‘Influence: The Psychology of Persuasion’ by Robert B. Cialdini explores the principles and techniques behind effective persuasion and how they can be used ethically.
Predictably Irrational: The Hidden Forces That Shape Our Decisions Summary
‘Predictably Irrational’ explores the irrationality behind human decision-making and the hidden influences that shape our choices.
Nudge: Improving Decisions About Health, Wealth, and Happiness Summary
Nudge” by Richard H. Thaler explores how small changes in decision-making can lead to better outcomes in health, wealth, and happiness.